Branded content, but better.
Based in Los Angeles
I’ve spent the last decade working with people who have something they want to put into the world—sometimes a brand, sometimes a product, or simply an idea that hasn’t quite figured out what it wants to be yet.
My work moves between creative development, production, and post-production. I might help find the shape of an idea, spend a day making it, then spend considerably longer than I should obsessing over the last few frames. I’ve worked across beauty, food, lifestyle, and consumer brands, along with smaller businesses and independent projects.
The interesting part, for me, is figuring out what makes something feel like itself. Every brand has its own voice. My job is to understand it, bring my own perspective, and help shape that vision into something even better.
About
Latest
What I do
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Stories today need immediate pull and more than one life. Concepts are shaped with teasers, cutdowns, and alternate formats in mind from the start, so the work can travel across platforms without feeling like an afterthought.
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Every production is built around the needs of the project. We run lean, scalable crews assembled from a trusted network of specialists, pairing thoughtful planning with efficient execution to create great work without unnecessary complexity.
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Post-production stays under one creative roof, from edit to final delivery.
I like bringing my own perspective into the edit and exploring different possibilities alongside the original direction. When I see another approach worth pursuing, I’ll often develop it as an alternative so you can see both.
Editing, color grading, motion & VFX, platform-specific formats, and social cutdowns.
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